Magento eCommerce Lifestyle Brand – Sailormade
Sailormade is a lifestyle brand eCommerce site selling online, high end bracelets, belts, and fashion accessories targeting sailing enthusiasts and nautical communities.
Sailormade has a robust wholesale network alongside their online retail presence.
Mobile Responsive Magento eCommerce
Sailormadeusa.com was initially a Joomla / Virtuemart-based web application. In 2013 Sailormade opted to take their brand to the next level by updating to a Magento-based eCommerce platform.
One critical factor in developing the Magento-based site was implementing a mobile responsive design for compatibility first and foremost on Iphone and Ipad, and secondarily Android based phones and tablets and other mobile devices.
Custom Magento Features
Many customizations were made to the Magento platform to accommodate special requests of Sailormade including the hover mobile image grids, custom navigation, color swatches on product pages, checkout improvements, email marketing changes, Google product feeds, email integration with third parties, and more.
In addition to the custom-made features applied to their website, Bridge Road Marketing was able to also provide Sailormade with Illustrator and Photoshop-based templates as to rapidly and systematically replicate image-based content on the site using their own professionally created images.
Managed Social Media & PPC / Targeted Ads
Sailormade actively runs PPC campaigns through numerous channels including Facebook and Google. We have seen a considerable boost in both search rank and conversions on the new Magento based website.