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Terms and Conditions

LAST UPDATED (05/21/2026)

General Terms for Service

You must accept the terms of this Agreement in order to use the Services. Bridge Road Marketing, LLC. reserves the right to change or modify any of the terms and conditions contained in this Agreement, any Addendum and any policy or guideline incorporated by reference at any time and from time to time in its sole discretion, and to determine whether and when any such changes apply to both existing or future customers. Any changes or modification will be effective upon posting of the revisions on the Bridge Road Marketing, LLC. Web site (the “Site”). Your continued use of Services following Bridge Road Marketing, LLC.’s posting of any changes or modifications will constitute your acceptance of such changes or modifications.

Services Covered by This Agreement

These Terms and Conditions govern all services provided by Bridge Road Marketing, LLC., including but not limited to:

  • Web design, web development, and web hosting
  • Google Ads management and other paid search / pay-per-click (PPC) advertising
  • Paid social advertising (including Meta, LinkedIn, Microsoft Advertising, and similar platforms)
  • Email marketing strategy, campaign creation, automation, and management
  • Social media marketing, content creation, and account management
  • Search engine optimization (SEO) and ongoing site promotion
  • Marketing strategy, consulting, analytics, and reporting
  • ERP implementation and related integration services
  • Any other marketing, design, or development service quoted to the Client by the Developer

Hereafter, web design and development engagements are referred to as “Project Services,” and recurring services such as Google Ads management, email marketing, social media marketing, SEO, and consulting retainers are referred to as “Marketing Services.” Where a term of this Agreement refers to a “project” or “the Web site,” it applies to Project Services. Where a term refers to “Marketing Services” it applies to those recurring engagements. Terms that are not service-specific apply to all Services.

Authorization

The above named client is engaging Bridge Road Marketing, LLC. as an independent contractor for the specific purpose of providing the Services described in the applicable Proposal, Estimate, or Quote — which may include developing a World Wide Web site to be installed on the client’s Web space located on an Internet Service Provider’s (ISP) server, and/or providing Marketing Services such as Google Ads management, email marketing, and social media marketing. Hereafter, the client will be known as the “Client” and Bridge Road Marketing, LLC. will be known as the “Developer.”

Nondisclosure

The Developer, employees and subcontractors agree that, except as directed by the Client, it will not at any time during or after the term of this Agreement disclose any Confidential Information to any person whatsoever. Likewise, the Client agrees that it will not convey any Confidential information obtained about the Developer to another party.

Limited Liability

Client agrees that any material submitted for publication will not contain anything leading to an abusive or unethical use of the Web Hosting Service, the Host Server or the Developer. Abusive and unethical materials and uses include, but are not limited to, pornography, obscenity, nudity, violations of privacy, computer viruses, harassment, any illegal activity, spamming, advocacy of an illegal activity, and any infringement of privacy. Client hereby agrees to indemnify and hold harmless the Developer from any claim resulting from the Client’s publication of material or use of those materials.

Arbitration

Any disputes in excess of $1,000 (or the maximum limit for small claims court) arising out of this Agreement shall be submitted to binding arbitration before a mutually agreed upon Arbitrator suitor pursuant to the rules of the American Arbitration Association. The Arbitrator’s award shall be final, and judgment may be entered in any court having jurisdiction thereof. The Client shall pay all arbitration and court costs, reasonable attorney’s fees, and legal interest on any award or judgment in favor of the Developer.

Payment Terms & Quote

All aspects of what the client is looking to include in a project or service MUST be discussed BEFORE the work starts. If the client asks for something else to be included during a project or recurring engagement (extra pages, programming, graphics, additional campaigns, channels, or deliverables), they will be charged accordingly.

Payment Terms

All web design and development projects, social media or email marketing, or any other service provided by Bridge Road Marketing, LLC. require a 50% down payment. The final balance will be due before it is released to the client or published to the internet. The 50% down payment is not refundable for any reason. By making the 50% down payment, you agree to all the terms outlined in this document.

Bridge Road Marketing, LLC. accepts the following payment methods:

  • Credit Card (all major)
  • PayPal
  • Wire Transfer (for amounts $5000+)
  • Check (on a per-client basis. Beginning in 2017, we prefer all payments to be digital)

All Invoices are due upon receipt. Unless other arrangements are made in writing between Bridge Road Marketing, LLC. and Client, any invoice not paid after 30 days will incur a 6% late fee. Any invoice not paid after 60 days will incur an additional 6% late fee. Any invoice not paid after 90 days will go to collection.

All invoices outstanding for greater than 60 days will be added to any recurring billing profile current on your account. This will show up as a one-time fee referencing the outstanding invoice in the “description” field of the recurring invoice.

Marketing Services — General Terms

The following terms apply to all recurring Marketing Services, including Google Ads management, paid social advertising, email marketing, social media marketing, SEO, and marketing consulting retainers. Where these terms conflict with the project-based terms above, these terms control for Marketing Services.

Engagement Term & Billing

Marketing Services are provided on a monthly basis unless a different term is specified in the applicable Proposal, Estimate, or Quote. The first month’s management fee (and, where applicable, a setup fee) is due before work begins. Recurring management fees are billed in advance of each service period and are due upon receipt. The Developer may require a card or payment profile to be kept on file for recurring billing.

Setup & Onboarding

Recurring Marketing Services typically include a one-time setup or onboarding period during which accounts are created or audited, tracking is configured, and initial strategy and assets are developed. Setup fees, where they apply, are quoted separately and are non-refundable once onboarding work has begun.

Results & No Guarantee of Performance

The Developer will use commercially reasonable efforts and industry-recognized best practices to pursue the Client’s marketing goals. However, the Client understands and agrees that the Developer does not and cannot guarantee any specific result, ranking, placement, click-through rate, conversion rate, cost per acquisition, open rate, follower count, engagement level, sales volume, or return on investment. Marketing performance depends on many factors outside the Developer’s control, including third-party platform algorithms and policies, auction dynamics, competitor activity, market conditions, the Client’s products, pricing, website, and offer.

Third-Party Platform Terms

Marketing Services depend on third-party platforms (such as Google, Meta, Microsoft, LinkedIn, and email service providers). The Client agrees to comply with the terms of service, advertising policies, and acceptable use policies of every platform used. The Developer is not responsible for account suspensions, ad disapprovals, content removals, deliverability issues, billing changes, feature changes, or policy changes imposed by any third-party platform. If a platform suspends or restricts the Client’s account for reasons related to the Client’s business, content, or history, the Developer’s management fees remain due.

Account Ownership & Access

Whenever practical, advertising, analytics, and email accounts are created under the Client’s own ownership, and the Developer is granted access as a manager or authorized user. Accounts created in the Client’s name remain the property of the Client. Upon termination, the Developer will remove its access and, where applicable, transfer management access back to the Client. Proprietary internal tools, templates, dashboards, and processes of the Developer are not transferred.

Reporting

The Developer will provide performance reporting on a schedule defined in the applicable Quote (typically monthly). Reporting is drawn from third-party platform data, and the Developer is not responsible for inaccuracies originating in third-party reporting or tracking.

Cancellation of Marketing Services

Either party may cancel a recurring Marketing Service by providing written notice (email is acceptable) at least 30 days before the next billing date. The Client remains responsible for all fees for the current service period and for any service period that begins before the 30-day notice expires. Management fees already paid for a service period are non-refundable. Setup, onboarding, and one-time fees are non-refundable once work has begun.

Google Ads & Paid Advertising Management

This section applies to Google Ads management and other paid search, pay-per-click (PPC), and paid social advertising managed by the Developer.

Management Fee vs. Ad Spend

The management fee charged by the Developer is separate from, and in addition to, the advertising budget (“ad spend”) paid to the advertising platform. Unless the applicable Quote states otherwise, ad spend is billed by the platform directly to the Client’s own payment method on file with that platform. The Client is solely responsible for all ad spend charges. Where the Developer agrees in writing to manage ad spend on the Client’s behalf, ad spend will be invoiced separately and may require prepayment.

Budgets

The Client sets the monthly advertising budget, which is documented in the applicable Quote and may be changed by written request. Advertising platforms may overspend or underspend a stated daily or monthly budget within the platform’s own tolerances; the Developer is not responsible for platform-driven variances in spend and does not reimburse the Client for them.

Campaign Approval & Account History

The Client is responsible for reviewing and approving campaign structure, targeting, and ad copy, where review is offered. The Client authorizes the Developer to create, edit, pause, and remove campaigns, ad groups, keywords, audiences, and ads within the Client’s account in pursuit of the agreed goals. The Client acknowledges that account history, conversion data, and audiences built during the engagement remain with the Client’s account.

Click Fraud & Invalid Activity

The Developer is not responsible for invalid clicks, click fraud, or bot traffic. Advertising platforms apply their own invalid-activity filtering and credits at their sole discretion, and any such credits are issued by the platform, not the Developer.

Email Marketing

This section applies to email marketing strategy, campaign creation, automation, list management, and email service provider (ESP) management performed by the Developer.

Permission & Compliance

The Client represents and warrants that every email address used in any campaign was obtained lawfully and with the recipient’s consent, and that the Client’s use of email marketing complies with all applicable laws, including the CAN-SPAM Act and, where applicable, the GDPR, CASL, and similar regulations. The Client will not provide, and the Developer will not knowingly send to, purchased, scraped, rented, or otherwise non-consented lists. The Client agrees to indemnify and hold harmless the Developer from any claim, fine, or penalty arising from the Client’s email lists, content, or sending practices.

List Ownership & Deliverability

The Client’s email list and subscriber data remain the property of the Client. The Developer does not guarantee inbox placement, open rates, click rates, or deliverability. Deliverability is affected by sender reputation, list quality, content, and the policies of mailbox providers and the ESP, all of which are outside the Developer’s full control.

ESP Accounts & Fees

Email service provider subscription fees, sending fees, and overage charges are the responsibility of the Client and are separate from the Developer’s management fee, unless the applicable Quote states otherwise. Where practical, the ESP account is owned by the Client with the Developer granted access.

Social Media Marketing

This section applies to organic social media marketing, content creation, scheduling, community management, and account management performed by the Developer.

Account Access & Ownership

Social media profiles and pages remain the property of the Client. The Developer is granted access as an administrator, editor, or authorized user. Upon termination, the Developer will remove its access. The Client is responsible for maintaining ownership credentials for its own accounts.

Content Approval & Responsibility

Where a content approval process is included in the Quote, the Client is responsible for timely review and approval of posts and content. Delays in approval may delay publication. The Client is responsible for the accuracy of any product, pricing, promotional, or factual claims it asks the Developer to publish.

Platform Policies & Reach

The Developer does not control, and does not guarantee, organic reach, impressions, follower growth, engagement, or virality, all of which are governed by each platform’s algorithms and policies. The Developer is not responsible for account restrictions, content removals, or suspensions imposed by a social media platform.

Community Management

Where community management or response monitoring is included in the Quote, the Developer will respond to comments and messages within agreed business hours. The Developer is not responsible for monitoring or responding outside the scope and hours stated in the Quote.

Third-Party & User-Generated Content

The Client is responsible for ensuring it has the rights to any images, video, music, logos, or other content it supplies for social media use, and for any user-generated content it directs the Developer to republish.

No Contact from Client

All Clients must pay a 50% deposit before the start of a project. The remainder will be paid on website completion. If a project is at least 80% finished and there is no response or contact from the client for at least 2 weeks, Bridge Road Marketing, LLC. has the right to charge the client for the remainder. Bridge Road Marketing, LLC. will finish the project when the client decides to make contact and has the needed information/specifications to finish the project.

For recurring Marketing Services, a lack of contact, approvals, or required materials from the Client does not pause or reduce recurring management fees. The Developer will continue management work to the extent possible with the information available, and the Client remains responsible for fees for each service period.

Refunds

All projects are non-refundable. Management fees for recurring Marketing Services are non-refundable once the applicable service period has begun. Setup, onboarding, and one-time fees are non-refundable once work has begun. Advertising ad spend is governed by the policies of the applicable advertising platform.

Design & Revisions

Bridge Road Marketing, LLC. takes pride in providing attractive designs, and the vast majority of our clients are very pleased with the designs we create for them. However, design is a subjective art, and not everyone’s tastes are the same. While we will gladly make initial minor modifications for no additional charge, it is important to be clear on how revisions to the look of a website design are handled and at what stage they are handled.

There are a few stages involved in creating a website. One of the stages is the design creation. This is before any programming is done while creating a design with graphic design software such as Photoshop or Fireworks. Design preferences should be specified at that time, during the design stage. If the client develops preferences or changes his/her mind after programming, any design adjustments will be made by the hour at $85.00 per hour.

For Marketing Services deliverables (such as ad creative, email templates, and social media graphics), the Quote specifies the number of revision rounds included. Revisions beyond the included rounds, or changes requested after a deliverable has been approved, will be billed by the hour at $85.00 per hour.

Website Maintenance & Support

During web design & development, the work period starts after the initial deposit is made. The developer is available by email & phone during regular business hours. Email is preferred but tasks and issues that need immediate attention can be resolved by phone. Full support is given during the work period. The work period ends after all of the initial requirements are met and the final invoice is paid.

After development, the client has the option of signing up for website maintenance (in some cases 6 months support is included). If the client does not purchase a website maintenance service, they will not receive continued ongoing support. Ongoing support packages are available — contact us for ongoing support and/or maintenance options.

Terms of Content

When a web development service is purchased, it includes the functionality of the website. Some websites will have a shopping cart, photo gallery, image gallery or other forms of content storage and display. The developer IS NOT responsible for adding content. The developer will create the functionality only and will upload 1-5 products/Images/Videos/etc and then show the client how to add more. If the client needs uploading of products/images/videos/etc, then a website maintenance service needs to be opened for an hourly rate.

Content Creation

Final text will be supplied by the Client. Writing or content creation can be provided by Bridge Road Marketing, LLC. for additional charges. Transcription from non-digital media can be provided by Bridge Road Marketing, LLC. for additional charges as well. If preferred, a separate quote can be provided as an amendment to this agreement. Content created for Marketing Services — such as ad copy, email copy, and social media content — is governed by the scope stated in the applicable Quote.

Proposal & Scope

The client will get 3 documents from Bridge Road Marketing, LLC. before the start of any project or recurring engagement.

  1. Project Proposal or Estimate or Quote – This will include a summary of each project or service area along with a quote.
  2. Project Scope – All website functionality, deliverables, and service aspects must be documented in the Project Scope Document sent to the client from Bridge Road Marketing, LLC. Anything outside of that document needs to be treated as a separate scope of work and needs to be quoted for. For Marketing Services, the Scope describes the channels managed, deliverables, budgets, reporting cadence, and management fee.
  3. Standard Terms of Service – This document.

In most cases jobs < $5000 will include all three items in a single estimate document.

Web Hosting

The client is free to use any web hosting provider that they choose for their web design or development project (NOTE: Network Solutions or GoDaddy hosting plans will incur a $300 setup fee.). Bridge Road Marketing, LLC. offers web hosting service. Hosting is occasionally offered free for a predetermined “term” to web design & development clients. After the “term” is complete regular charges will occur.

If the website is hosted by Bridge Road Marketing, LLC., the client will receive continued support for hosting only. Hosting support includes downtime, server issues, email, FTP, etc. It does not include website maintenance. Website maintenance only continues if the client has a website maintenance contract.

A client may choose to move their hosting FROM another host to Bridge Road Marketing Hosting. Bridge Road Marketing Hosting will, in many cases, migrate your site to our servers at no charge. This service is free if the client maintains hosting with Bridge Road Marketing for a term of one or more year(s). If the client opts to move to a different host prior to two years, there will be a $300 fee applied to the final invoice for the site move.

Cross-Browser Compatibility

This agreement includes the creation of a website viewable in the latest versions of major browsers (including Internet Explorer, Chrome, Safari, and Firefox). Compatibility is defined herein as all critical elements of each page being viewable and functional in all modern browsers. Client is aware that some advanced techniques on the Internet may require a more recent browser version and brand or plug-in. Client is also aware that as new browser versions are developed, the new browser versions may not be backward compatible. In the absence of a Maintenance Agreement time spent to redesign a site for compatibility due to the introduction of a new browser version will be separately negotiated and in addition to the base price of our agreement.

Browsers Bridge Road Marketing, LLC. Does Not Support:

  • Internet Explorer 7 (IE7) and below
  • Opera

Graphic Creation / Banner Advertisements

Images that are not stock or not considered “part of the design” will be supplied by the client. Charges for design, graphics, and banners are not included in the quote and must be purchased by the client.

Creation of Archival Copy

The Developer will create one digital copy of the Client’s website at the Client’s request upon completion of the site and deliver it digitally. A copy of the site provided on a USB “thumb” drive may be purchased for $50.00 each and delivered via USPS insured.

Search Engine Optimization

The Developer will optimize the Client’s Web site with appropriate titles, keywords, descriptions and text for basic search engine rankings. The Developer also offers advanced search engine optimization and site promotion services as a recurring Marketing Service. The Client understands that search engine rankings depend on search engine algorithms and competitor activity, and that the Developer does not guarantee any specific ranking or placement. Please see “Other Services.”

Assignment of Project

The Developer reserves the right to assign certain subcontractors to this project or engagement. The Developer warrants all work completed by subcontractors for this project. When subcontracting is required, the Developer will only use industry-recognized professionals.

Use of Third-Party Software

The Developer uses various software products managed exclusive of Bridge Road Marketing, LLC, for project management, accounting, client management, website, email, & social media marketing, advertising, analytics, and other integrations. The Client understands that Bridge Road Marketing is not responsible for the transfer of data between these products. The Client must create a unique login when accessing these products, and each member of The Client’s team must also utilize a unique login.

Copyrights and Trademarks

The Client represents to the Developer and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to the Developer for inclusion in the Client’s Web site, advertising campaigns, email campaigns, or social media content are owned by the Client, or that the Client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, and defend the Developer and its subcontractors from any claim or suit arising from the use of such elements furnished by the Client.

Ownership of Web Pages and Graphics

Copyright to the finished assembled work of Web pages produced by the Developer and graphics shall be vested with the Client upon final payment for the project. This ownership is to include design, photos, graphics, source code, work-up files, text, and any program(s) specifically designed or purchased on behalf of the Client for completion of this project. For Marketing Services, final approved deliverables (such as ad creative, email templates, and social media graphics) are vested with the Client upon payment of the applicable fees; the Developer’s proprietary tools, processes, and internal templates are not transferred.

“Website By” Line

A small line stating “Website by Bridge Road Marketing” with a link to our site will be added to the footer of the website. The client may request to remove the sign, and it will be removed at no charge and upon request. This line is not added by default for outsourcing work to Bridge Road Marketing, “White Label” projects, and various other consulting work.

Cancellation

Cancellation of a project at the request of the Client must be made by certified letter. In the event that work is postponed or canceled at the request of the Client by registered letter, the Developer shall have the right to retain the original deposit. In the event this amount is not sufficient to cover the Developer for time ($85 per hour) and expense already invested in the project, an additional payment will be due. If additional payment is due, this will be billed to the Client within 10 days of notification via registered letter to stop work.

Cancellation of recurring Marketing Services is governed by the “Cancellation of Marketing Services” term in the Marketing Services — General Terms section above.

Entire Understanding

This contract and the Appendices attached thereto constitute the sole agreement between the developer and the client regarding this project or engagement. It becomes effective when any web design or development service, social media marketing service, email marketing service, advertising management service, or any other service provided by Bridge Road Marketing, LLC. is purchased. It is the spirit of this agreement that this will be a mutually beneficial arrangement for the Client and the Developer. Both parties warrant that they have read and understand the terms set forth in this agreement.

Working Agreement

Bridge Road Marketing reserves the right to terminate a working relationship at any time for any reason.

Non-Discrimination Statement

Bridge Road Marketing prohibits discrimination against its customers, employees, and applicants for employment on the bases of race, color, national origin, age, disability, sex, gender identity, religion, reprisal, and where applicable, political beliefs, marital status, familial or parental status, sexual orientation, or all or part of an individual’s income is derived from any public assistance program, or protected genetic information in employment or any working relationship.