Wednesday, October 20 2021

PPC Campaign Management

Pay Per Click (PPC) Campaign Management involves creating campaigns to get you conversions.  A campaign will consist of an ad or series / variety of ads.  A conversion will be a sale on your website, newsletter sign up, new subscription, form to book services, call to obtain services, or any action your are trying to get a potential new customer to take.  Some campaigns we’ve run in the past that have increased conversions include:

  • Instagram / Facebook Product Ads
  • Google Call campaigns
  • Google Merchant Center Ads
  • Google Display Ads
  • LinkedIn Ads
  • Amazon Reviewers Programs
  • Amazon Ads

Todays paid ads are meant to blend in with its peer content.  That said paid ads are easily identified by their label of “ad, sponsored” or other similar labeling.  See our graphic below 🙂

 

 

Small Business Web Design & Development