“SEO” Isn’t Enough — How to Optimize Product Data for AI Shopping Agents

Your Next SEO Project Is Product Data

When AI agents evaluate products, they rely less on marketing copy and more on:

  • attributes (hard facts)

  • policy clarity

  • availability truth

  • third-party validation signals

The “Agent-Ready Product Page” checklist

  • Clean title structure (Brand + Product + Key Spec)

  • Bullet specs that match your attribute schema

  • Variant clarity (size, color, pack count, voltage, etc.)

  • Shipping/returns shown clearly and consistently

  • Schema markup aligned to offers and availability

  • Media that shows real scale and usage (not just hero shots)

Why syndication matters

If your Amazon listing contradicts your DTC PDP, agents detect inconsistency and reduce trust.

That’s why syndication systems and content governance are now revenue levers.

Ask BRM for an Agent-Ready Product Data Scorecard