A manufacturing website built for depth and discovery.
A new manufacturing website build with hundreds of distributor machine pages, organic SEO, and deep Google integrations for tracking and advertising.
The challenge
Industrial equipment buyers need detailed information to evaluate their options. The build needed to make a large machine catalog accessible while connecting discovery and advertising to measurement.
Hundreds of machine pages
The new build included hundreds of distributor machine pages, giving the manufacturing and equipment offering a substantial digital foundation.
Organic search
Organic SEO formed part of the work, supporting discovery of the business and its equipment content through search.
Google tracking and advertising
Deep Google integrations connected tracking and advertising to the website, supporting measurement alongside paid acquisition.
The value
Catalog depth, organic SEO, and Google tracking and advertising brought together in one manufacturing website build.