SELECTED WORK / CRISTINA V.
One brand. Connected ways to sell.
Bringing the online store, trade-show sales, inventory, and accounting into a connected commerce experience for a lifestyle jewelry brand.
THE ENGAGEMENT
Commerce beyond the storefront
Magento → WooCommerce
Square point of sale
QuickBooks Online
Commerce · Systems · Marketing
01 / THE CHALLENGE
The business doesn’t stop at checkout.
Cristina V. needed its online store to work alongside sales at trade shows, trunk shows, and other events. Keeping stock and accounting aligned mattered just as much as the customer-facing design.
02 / THE WORK
Connecting the experience and the operation.
01
A more practical platform
Bridge Road migrated the original Magento storefront to WooCommerce to reduce development, maintenance, and hosting expenses. The redesign introduced additional functionality at a lower expense.
02
Connected in-person sales
The website served as the product and inventory source of record, with Square supporting transactions at events while keeping inventory aligned with the online store.
03
Accounting and daily operations
QuickBooks Online connected sales reconciliation and reporting. Shipping rules, promotions, tax configuration, and staff training supported the day-to-day operation.
03 / THE VALUE
An ongoing relationship, built around the business.
The historical project record describes a client relationship spanning more than ten years. The work connected how the brand sold online, sold in person, maintained inventory, and reconciled sales—extending well beyond a website launch.
Historical project profile. Systems described reflect the documented engagement.
From the project archive. Historical website example.
YOUR NEXT STEP
What is getting in your way?
Tell us where the customer experience or the work behind it starts to break down. We’ll help you identify a practical next step.